Brand Strategy
“A product or service can be easily Outdated, but a successful Brand is Timeless” – Stephen King.
What is Brand Strategy?
A Brand Strategy is a long-term development plan to achieve your company identification on how you want your customers to perceive it.
Brand Strategy helps you to understand Who you are, what you want to achieve, how to do you place your product. It acts as a blueprint on how to communicate the same to customers.
How to draft a successful Brand Strategy?
Before digging further, a Brand is not just your product/service, logo, website, or name, etc.,
In fact, Brand is a much deeper notion, which helps you to get connected with customer emotionally.
The following questions will help you to get an idea in drafting a successful brand strategy:
1)What is the problem that you solve for your customers? – Brands’ Objective
2)Identify your target Audience – How do they feel and how would they like to feel about the company?
3)Who you are Against - Existing Competitors and how will they be competing for attention?
4)Identify your Brand Voice and tone - How do you want your brand to communicate to your audience.
It is very important to make clear what makes your Brand Different.
“Define what your brand stands for, its core value and tone of voice, then communicate consistently in those terms.” – Simon Mainwaring
Why is it Important to have a Brand Strategy?
Brand Strategy is one of the prime pillars of Business. An effective Brand Strategy helps you to grow a strong Brand. It focuses on long-term goals by defining your business.
The world’s most successful companies have one thing in common: They all are Powerful Brands.
Let’s learn, Why Branding strategy is crucial to have:
1)Brand communicates a Company’s Core values
People often buy for how and why you do it. Logo, tagline, website look and feel, The name often helps you to achieve the value proposition of the company. A the well-developed strategy helps new customers to overlook the competitors by its unique selling points.
2)Branding helps to build Trust & Loyalty
People don’t Buy products, they buy Brands – which helps you to get into a single word about Brand called TRUST.
An effective Branding strategy helps you build an emotional connection with customer, which makes them stick to you in the long run.
All your marketing efforts become more powerful when it coming from a strong and well – established the brand which has a humanistic connection.
3)Increase Market Share
The brand is a crucial aspect of business built-in the consumer’s mind. When a brand is connected emotionally with customers, they tend to buy it more often. The more connected you are, the larger the market share.
4)Helps you to stand out from the Competition
Branding helps prospective customers to distinguish the alternatives/options in the market. Once you know what makes you different from competitors, use it to your advantage. An effective strategy helps you to create clear market positions.
5)Increases Employee Satisfaction
The brand strategy helps you to communicate the company’s values and mission as well. It helps companies to attract the right people into the environment. Employees are more likely to work in a culture that aligns with their senses. This helps in creating a promising work culture to draw employees and the company towards the same goal.
Tip of the Hour:
It’s pretty evident from the above that, why a company needs an effective Brand. An effective Brand Strategy not only helps you to create emotional connections but increase your business, build loyalty, stand out your product, and many.
It’s time for you to look for a professional, to help you create effective Branding strategy to position your product and increase business.